Case Study: Breakthru Beverage achieves consistent, compliant pricing and promotions management with Flintfox for AX

Breakthru Beverage uses Flintfox for AX to manage pricing and promotions

Breakthru Beverage, a leading U.S. distributor of premium wine, spirits and beer with nearly 7,000 employees and close to $5 billion in annual sales, faced an outdated ERP that could not handle its rapid growth. The company needed a solution to manage advanced pricing, promotions and supplier chargebacks across multiple U.S. states and Canada — a complex environment with over 200,000 trade agreements and 7,000 price groups — so Breakthru Beverage implemented Flintfox for AX to manage pricing and promotions alongside Microsoft Dynamics AX.

Flintfox delivered an integrated Flintfox for AX extension to Dynamics AX via a phased, state-by-state rollout on a single code base, enabling Breakthru Beverage to apply complex discount structures at invoicing, account for free goods, manage volume incentives and commissions, and process supplier chargebacks while respecting different state and provincial rules. As a result, Flintfox has given Breakthru Beverage consistent, visible pricing performance across jurisdictions, greater pricing accountability, trade-practice compliance, and the flexibility to offer competitive, market-specific pricing.

Breakthru Beverage

Dave Walsh

Vice President of Commercial Strategy