Case Study: Manchester Museum achieves record-breaking visitor growth with Flint Culture

Manchester Museum reaches 250,000 visitors in two months with Flint Culture

Flint Culture was engaged by Manchester Museum to support the communication of its vision and mission following a major £15 million capital redevelopment, which included a new wing with four gallery spaces. The challenge was to secure significant media coverage, particularly for the museum's new South Asia Gallery, ahead of its public reopening.

To meet this challenge, Flint Culture executed a strategic communications campaign that secured over 500 pieces of international media coverage across 24 countries. The results were exceptional, generating a total reach of 8 billion and driving record-breaking footfall of 250,000 visitors in the first two months, far exceeding expectations. Flint Culture's efforts were pivotal in achieving this successful reopening for the museum.

Manchester Museum