Case Study: Wealthsimple Onboards Users in Minutes with Flinks

How Wealthsimple and Flinks Turn Consumers Into Investors in Minutes

Wealthsimple, a Canadian fintech focused on making investing accessible to younger generations, needed a way to deliver on its promise of simple, friendly financial services while meeting strict KYC/AML requirements during onboarding. To help solve this challenge, Wealthsimple used Flinks’ financial data aggregation and connectivity product to streamline identity verification, account authentication, and fraud checks right from the start of the customer relationship.

With Flinks, Wealthsimple built a fully digital onboarding flow that lets users connect their bank accounts and share standardized financial data in minutes, supporting faster compliance checks and a smoother user experience. The result was a fully digital onboarding standard, scalable and cost-effective client acquisition, and the ability to onboard thousands of clients daily; Wealthsimple also reported serving over 1.5 million Canadians using its products.

Wealthsimple

Laura Lampe

Senior Director of Operations