Case Study: PayBright achieves faster, frictionless BNPL checkout with Flinks

How PayBright Runs the Ultimate Buy Now, Pay Later Experience on Flinks

PayBright, Canada’s leading buy now, pay later provider, needed to create a fast, seamless point-of-sale financing experience for both online and in-store checkout while improving identity verification, payment setup, and fraud detection. To power this, PayBright turned to Flinks for financial data aggregation and Attributes to connect bank accounts and retrieve enriched financial data.

Using Flinks, PayBright built an instant, three-step credit application that verifies customer identity, links bank accounts for repayment, and supports fraud screening with bank-sourced data. The result was a frictionless checkout experience that helped convert users faster, with more than 60% of PayBright customers using Flinks for loan repayment and no need to re-link accounts on future purchases.

PayBright

Madge Rumman

Senior Director of Product