Case Study: Metlifecare improves retirement village enquiries with Flight Digital

Metlifecare reduces bounce rate by 106% with Flight Digital

Metlifecare, a retirement village operator, faced the challenge of an overwhelming digital platform that struggled to guide users through its complex portfolio of locations and living options. Flight Digital partnered with them to reimagine the customer experience through a strategy encompassing UX & UI design and development.

Flight Digital created a future-ready digital platform designed to simplify exploration and reduce cognitive load. The solution featured clear comparison tools, streamlined enquiry pathways, and a refined visual system to build trust and generate leads. This resulted in a 106% reduction in bounce rate and a 115% increase in pages viewed per session.

Metlifecare