Case Study: Sports Labs protects renewals and email deliverability with FLG and Fetchify

Sports Labs cleans 1,000 facility records with FLG to protect renewals

Sports Labs, an independent sports pitch testing and certification company, faced the challenge of manually tracking thousands of annual certificate renewals using spreadsheets. As their workload increased, this manual process became unsustainable and risked renewals being missed, which would cause clients to lose certification and seek other providers. Their vendor, FLG, provided a lead conversion system to automate this critical process.

FLG implemented automated workflows within their system to handle renewal tracking and outreach, ensuring no deadlines were missed. Later, when a bulk email campaign threatened their domain reputation due to outdated data, FLG's sister company, Fetchify, was brought in to cleanse the email data. The solution eliminated bounced emails, protected their sender reputation, and ensured successful communication, perfectly preparing Sports Labs for an upcoming major renewal event in 2027.

Sports Labs