Case Study: Sales Fuel achieves record lead generation and sales appointments with FLG

How FLG helped Sales Fuel skyrocket their success

Sales Fuel is a Brighouse-based performance marketing agency that provides lead generation and telesales appointment services for the home improvements, eco, energy, and finance sectors. As the business grew rapidly, it needed a way to manage increasing lead volumes and keep customer interactions efficient and effective, and it onboarded FLG in March 2021.

FLG helped Sales Fuel scale its lead handling and appointment booking operations, supporting two contact centres with routed data and workflow management. The results were impressive: Sales Fuel generated over 1,000 leads across 9 products in a single day and booked more than 200 sales appointments, converting at nearly 30%.

Sales Fuel

Daniel Childs

Marketing Director