FLG
13 Case Studies
Case Study: Watts Marketing Ltd. achieves streamlined high-volume lead referral and automated tracking with FLG
A FLG Case Study
Helping a renewable energy and home improvements lead generation company to refer and track leads
Watts Marketing Ltd. is a UK-based lead generation company in renewable energy and home improvements that needed a simple, fast-to-learn system for staff to refer a high volume of quality leads to partner businesses. To solve this, they chose the FLG platform to support new and existing agents in handling referrals and tracking lead flow.
FLG implemented its lead-management platform with automated workflows, bulk email and SMS capabilities (over 2,000 texts sent per month), and easy onboarding for new staff; 90 agents use FLG to manage up to 600 leads per day. The result is streamlined referral processes, automated welcome/follow-up communications, and expanded use of FLG for recruitment and applicant qualification, delivering measurable time savings and higher throughput.
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