Case Study: Mercia Electrical boosts lead-to-sale conversions with FLG

FLG boosts customer’s lead-to-sale conversions by 36 per cent

Mercia Electrical, a UK-based electrical contractor focused on solar PV, EV charger installations, and sustainable energy solutions, used FLG to help build and manage its customer base as it shifted from an EV-led business into solar. As the company grew, it needed to remove manual work from its sales and customer workflows while improving lead handling, quoting, and tracking.

FLG refreshed Mercia Electrical’s CRM workflows with automated lead assignment, email and text outreach, built-in journey maps for quote creation, automated task lists, install tracking, post-install messaging, review prompts, and referral management. With FLG, Mercia Electrical increased lead-to-sale conversions by 36%, reduced sale-to-completed installation times by 15%, cut weekly administration time by 46%, boosted positive Google and Trustpilot reviews by 233%, and doubled customer referrals.

Mercia Electrical

Carly Baldock

Operations Manager