Case Study: Wanderstay Boutique Hotel boosts stay bookings with Flexus Solutions LLC CMS Website Builds

Wanderstay Boutique Hotel lifts stay bookings 41% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Wanderstay Boutique Hotel, which was facing a significant challenge with its direct booking website. The hotel's online presence was under-converting because the process of viewing rooms and booking stays was more difficult than on third-party online travel agencies (OTAs), leading to weak call-to-action performance, thin room storytelling, and mobile checkout friction.

To solve this, Flexus rebuilt the hotel's direct booking journeys. Their solution involved a comprehensive discovery phase to map conversions, followed by a rebuild of the messaging and user experience. This included redesigning templates, clarifying CTAs, and improving mobile performance. The engagement resulted in a 41% increase in stay bookings post-launch, alongside clearer sales handoffs and a more aligned marketing and sales process.

Wanderstay Boutique Hotel