Case Study: Verve Coffee Roasters boosts online conversion with Flexus Solutions LLC

Verve Coffee Roasters boosts online CVR by 31% with Flexus Solutions LLC

Verve Coffee Roasters, a coffee ecommerce company, faced challenges with its online conversion rate, particularly on mobile product pages and checkout. Traffic was healthy, but the site suffered from slow loading media, unclear shipping expectations, weak category information architecture, and checkout friction. Their merchandising rules also directed paid traffic to items with weak stock positions. They partnered with Flexus Solutions LLC for an ecommerce development engagement to address these issues.

Flexus Solutions implemented a solution that rebuilt catalogue clarity, sped up product templates, and created a more honest checkout process regarding delivery and stock. Their work included a discovery phase, a message and UX rebuild, and a build focused on performance. As a result, Verve Coffee Roasters achieved a 31% increase in online conversion rate. The vendor also established clearer sales handoffs and a new weekly metrics ritual shared by marketing and sales.

Verve Coffee Roasters