Case Study: Thoughtworks boosts engagement inquiries with Flexus Solutions LLC

ThoughtWorks lifts engagement inquiries by 22% with Flexus Solutions LLC

Flexus Solutions LLC partnered with ThoughtWorks, a global technology consultancy, to address stalled growth. The challenge was that the ThoughtWorks marketing site told a product story instead of a buyer story, which resulted in cold trial starts and sales teams needing to re-educate prospects from the first call.

The solution from Flexus involved rebuilding the acquisition narrative around jobs-to-be-done and tightening the trial funnel. Over approximately three months, a dedicated team executed a phased plan covering messaging, UX, build, and launch. This work led to a 22% increase in engagement inquiries, clearer sales handoffs, and acquisition pages that finally aligned with how the company sells.

ThoughtWorks