Case Study: Smokeball improves legal intake quality with Flexus Solutions LLC

Smokeball boosts firm activations by 38% with Flexus Solutions LLC

Smokeball, a legal software company, faced a challenge where its website attracted a high volume of leads but the intake quality varied, failing to attract the right practice-area intent. This resulted in wasted attorney time and inefficient sales handoffs. They engaged Flexus Solutions LLC to address these issues.

Flexus Solutions LLC implemented a solution that rebuilt practice-area landing pages, intake routing, and proof modules to mirror how attorneys already qualify matters. This work included a messaging and UX rebuild, performance enhancements, and stakeholder enablement. The results included a 38% increase in firm activations, clearer sales handoffs, and a website that finally matched the company's sales process.

Smokeball