Case Study: Sketch achieves 31% more trial starts with Flexus Solutions LLC

Sketch lifts trial starts by 31% with Flexus Solutions LLC

The customer, Sketch, a UI design tool based in the Netherlands, faced stalled growth because its marketing site communicated a product story rather than a buyer story. This led to cold trial starts and sales calls spent on re-education. The vendor, Flexus Solutions LLC, was engaged to address this challenge.

Flexus Solutions LLC redesigned the acquisition narrative around jobs-to-be-done and rebuilt the website's messaging and user experience. This solution focused on tightening the trial funnel and aligning content with buyer language. The results included a 31% increase in trial starts and clearer sales handoffs, with the client's growth lead noting that the site finally matched their sales conversations.

Sketch