Case Study: Rakesh Group boosts distributor enquiries with Flexus Solutions LLC

Rakesh Group boosts distributor enquiries by 52% with Flexus Solutions LLC

The Rakesh Group, an FMCG and manufacturing business in India, needed a clearer corporate and product website to help their distributors and trade partners navigate their multiple group companies and submit serious enquiries. They partnered with Flexus Solutions LLC to address problems like a confusing multi-entity information architecture, thin product pages, and a generic contact funnel.

Flexus Solutions LLC restructured the group's site by entity and product family, implementing distributor-specific CTAs and a cleaner corporate narrative through a process involving strategy, design, content, and a CMS build. This solution led to a 52% increase in distributor enquiries, with trade partners reporting much clearer navigation and routing between the different group companies.

Rakesh Group