Case Study: Planoly boosts creator trials with Flexus Solutions LLC

Planoly boosts creator trials by 36% with Flexus Solutions LLC

Planoly, a company in the social scheduling industry, faced a challenge where their paid social ads were driving clicks to generic landing pages that did not match the ad's creative message. This mismatch led to a poor conversion rate despite acceptable click-through costs. Flexus Solutions was engaged to address this problem with a social media advertising and conversion rate optimization engagement.

Flexus Solutions implemented a solution that involved rebuilding the landing pages to mirror the ad creative, tightening social proof modules, and establishing a weekly testing cadence. This work resulted in a 36% increase in creator trials for Planoly. The vendor also delivered faster mobile pages and created a new metrics ritual shared by the client's marketing and sales teams.

Planoly