Case Study: Optimal Workshop Boosts Study Trials with UX Research & Strategy from Flexus Solutions LLC

Optimal Workshop boosts study trials by 39% with Flexus Solutions LLC

Optimal Workshop, a UX research tools company, faced stalled growth because its marketing site told a product story instead of a buyer story. This led to cold trial starts and sales calls wasted on re-education. Flexus Solutions LLC was engaged to address this challenge.

Flexus Solutions LLC rebuilt the acquisition narrative around jobs-to-be-done, tightened the trial funnel, and aligned landing pages with buyer language. This comprehensive UX research and strategy engagement resulted in a 39% increase in study trials, clearer sales handoffs, and faster mobile pages.

Optimal Workshop