Case Study: Onyx Coffee Lab achieves higher subscription starts with Flexus Solutions LLC Headless Commerce

Onyx Coffee Lab boosts subscription starts 38% with Flexus Solutions LLC

Onyx Coffee Lab, a specialty coffee company, faced challenges with mobile conversion rates and checkout friction on their ecommerce site. Their problems included slow product pages, unclear shipping information, and merchandising rules that directed traffic to low-stock items. They engaged Flexus Solutions LLC for a headless commerce solution to address these issues.

Flexus Solutions implemented a rebuild focused on improving catalogue clarity, site speed, and the checkout experience. Their work included a detailed conversion audit, a UX redesign, and performance enhancements over a 3.5-month engagement. The results were significant, with Flexus reporting a 38% increase in subscription starts post-launch, alongside clearer sales handoffs and improved communication between marketing and sales teams.

Onyx Coffee Lab