Case Study: Notability achieves higher upgrade intent with Flexus Solutions LLC

Notability boosts upgrade intent by 27% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Notability, a notes app company, to address a disconnect between its product store listing, marketing site, and in-app experience. This led to confusion about the app's value proposition, weak onboarding previews, and poor campaign retention despite driving install spikes.

The solution from Flexus involved realigning web storytelling, onboarding previews, and event instrumentation to create a seamless journey from acquisition to activation. Their mobile growth pod executed a sequenced process of discovery, UX rebuild, build, and launch. The results included a 27% increase in upgrade intent, clearer sales handoffs, and the establishment of a shared weekly metrics ritual for the customer's team.

Notability