Case Study: Moz Local boosts listing trials with Flexus Solutions LLC

Moz Local boosts listing trials by 24% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Moz Local, a local listings service, to address their challenge of underperforming commercial pages. Despite having organic visibility for brand terms, Moz Local suffered from thin content that mismatched user intent, cannibalized landing pages, and weak internal linking, which ultimately capped their lead flow.

Flexus Solutions implemented a comprehensive solution that involved rebuilding the information architecture, rewriting content for search intent, and instrumenting rankings-to-lead attribution. This coordinated SEO, content, and engineering effort resulted in a 24% increase in listing trials, clearer sales handoffs, and faster mobile acquisition pages.

Moz Local