Case Study: Mouseflow achieves clearer analytics and +40% account trials with Flexus Solutions LLC

Mouseflow lifts account trials by 40% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Mouseflow, a session replay analytics company based in Denmark. The customer faced internal misalignment as teams argued using different data dashboards, leading to an incomplete event schema, broken funnels, and no single source of truth for their analytics and attribution.

To solve this, Flexus designed a lean event taxonomy, fixed instrumentation, and delivered decision-ready reporting. Their solution involved analytics engineering and growth operations, rebuilding key user journeys and tightening site performance. The vendor's work resulted in a 40% increase in account trials, clearer sales handoffs, and the establishment of a shared weekly metrics ritual for the marketing and sales teams.

Mouseflow