Case Study: Mankind Pharma boosts professional portal engagement with Flexus Solutions LLC

Mankind Pharma boosts professional portal engagement 36% with Flexus Solutions LLC

Mankind Pharma, a pharmaceutical company based in India, faced a challenge with its corporate digital presence. Its website suffered from navigation sprawl that mixed key audiences together, making it difficult for professionals and partners to find resources. The heavy, slow pages and an inconsistent component system were further complicated by a compliance review process that slowed down every update. They partnered with Flexus Solutions LLC to address these issues.

Flexus Solutions LLC introduced an audience-based information architecture to separate user journeys and built a reusable component system with accessible patterns. They implemented a CMS with performance budgets and trained the client's editors on new, compliance-friendly publishing workflows. As a result, professional portal engagement increased by 36%, and the editors were able to ship updates much faster under the new model.

Mankind Pharma