Case Study: Later achieves higher creator trials with Flexus Solutions LLC

Later lifts creator trials by 35% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Later, a social scheduling company based in Canada, to address a paid social advertising challenge. The customer's problem was that clicks from their social ads were landing on generic pages that did not match the ad's creative hooks. This mismatch resulted in a decent cost-per-click but a significant lag in conversion rates, compounded by slow mobile landing pages and weak social proof.

The solution implemented by Flexus involved matching landing pages to the ad creative, tightening social proof modules, and establishing a weekly testing cadence. Their work included a complete message and UX rebuild, followed by a build and performance phase. As a result, Later achieved a 35% increase in creator trials. Flexus also enabled clearer sales handoffs and established a shared weekly metrics ritual for the marketing and sales teams.

Later