Case Study: Kong boosts gateway trials with Secure API Gateways by Flexus Solutions LLC

Kong boosts gateway trials by 28% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Kong, a company in the API gateway space, which faced stalled growth because its marketing site communicated a product story instead of a buyer story. This led to cold trial starts and sales teams spending initial calls re-educating prospects, with problems like a broad homepage value proposition and buried calls-to-action.

The solution from Flexus involved rebuilding the acquisition narrative around jobs-to-be-done and tightening the trial funnel across a four-phase project spanning messaging, UX, and measurement. As a result, Kong saw a 28% increase in gateway trials, clearer sales handoffs, and fewer foundational qualification calls, with Flexus delivering improved CTA hierarchy and faster mobile page performance.

Kong