Case Study: Kinsta boosts plan trials with Flexus Solutions LLC

Kinsta lifts plan trials 31% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Kinsta, a WordPress hosting provider, which was facing stalled growth. Their marketing site was telling a product story rather than addressing buyer needs, which resulted in cold plan trials and sales teams having to re-educate prospects on initial calls. Key issues included a broad homepage value proposition and a lack of persona-specific landing pages.

The solution from Flexus involved rebuilding the acquisition narrative around jobs-to-be-done and tightening the trial funnel. Their team executed a four-phase project encompassing discovery, messaging, UX rebuild, build, and launch. As a result, Kinsta saw a 31% increase in plan trials, clearer sales handoffs, and faster mobile acquisition pages.

Kinsta