Case Study: Katana improves manufacturing inquiry performance with Flexus Solutions LLC

Katana boosts factory trials by 47% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Katana, a manufacturing MRP company based in Estonia, which was facing challenges with its online presence. Buyers were unable to properly evaluate the company's capabilities because its catalogs, certifications, and request-for-quote paths were outdated and difficult to find on its website, leading to a weak user experience and an unclear brand story.

The solution implemented by Flexus involved a complete overhaul of Katana's web journeys, creating structured catalog and inquiry systems with clear RFQ paths. This work included industrial marketing, web engineering, and a rebuild of the site's messaging and UX. As a result, Katana saw a 47% increase in factory trials, with clearer sales handoffs and a more efficient process for converting website visitors into qualified leads.

Katana