Case Study: HubSpot CRM boosts CRM trials with Flexus Solutions LLC

HubSpot CRM boosts CRM trials by 27% with Flexus Solutions LLC

Flexus Solutions LLC partnered with HubSpot CRM, a CRM software provider, which was facing stalled growth. The challenge was that its marketing site focused on product features rather than speaking to buyer needs, resulting in cold trials that required sales to re-educate prospects on the first call.

The solution implemented by Flexus was a comprehensive rebuild of the acquisition narrative around jobs-to-be-done, which included tightening the trial funnel and aligning paid landing pages with real buyer language. This resulted in a 27% increase in CRM trials, clearer sales handoffs, and fewer qualifying calls.

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