Case Study: Hotjar boosts install activations with Flexus Solutions LLC's PPC advertising

Hotjar boosts install activations by 33% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Hotjar, a behavior analytics company, to address challenges in their PPC advertising and website performance. The customer faced an incomplete event schema and broken funnels, leading to internal disputes over data from different dashboards and a lack of a single source of truth for marketing and sales.

The solution from Flexus involved designing a lean event taxonomy, fixing instrumentation, and rebuilding key user journeys and CTAs. Their work, which included analytics engineering and growth operations, resulted in a 33% increase in install activations, faster mobile pages, and established a shared weekly metrics ritual between teams.

Hotjar