Case Study: Framer achieves +33% publish conversions with Flexus Solutions LLC

Framer boosts publish conversions by 33% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Framer, a site builder based in the Netherlands, which was facing stalled growth. The challenge was that Framer's marketing site told a product story instead of a buyer story, resulting in cold trial starts and sales teams having to re-educate potential customers on initial calls. Key issues included a broad homepage value proposition and buried calls-to-action.

Flexus Solutions implemented a solution by rebuilding the acquisition narrative around jobs-to-be-done and tightening the trial funnel. Their work included a messaging and UX rebuild, performance enhancements, and launch enablement. The measurable result was a 33% increase in publish conversions after launch, alongside clearer sales handoffs and a reduction in qualifying calls.

Framer