Case Study: Follow Up Boss boosts team trials with Flexus Solutions LLC

Follow Up Boss lifts team trials by 37% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Follow Up Boss, a Real Estate CRM company, to address several challenges with their lead generation. The customer's lead packets were noisy, with MLS widgets and generic CTAs that buried key user intent. They also suffered from slow listing templates, a vague primary call-to-action, no nurture path, and clumsy mobile lead forms.

The solution implemented by Flexus involved clarifying the buyer and seller journeys, speeding up listing templates, and tightening the lead handoff process to the CRM. This work was delivered in four phases, including discovery, a message and UX rebuild, build and performance optimization, and launch. As a result, Follow Up Boss saw a 37% increase in team trials, clearer sales handoffs, and fewer qualifying calls, with the growth lead noting the site finally matched how they sell.

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