Case Study: Fly.io achieves clearer onboarding and more app launches with Flexus Solutions LLC

Fly.io boosts app launches 41% with Flexus Solutions LLC

Fly.io, an app hosting company, faced a challenge where its infrastructure's marketing promise of speed was undermined by a confusing onboarding process that relied on tribal knowledge and led to inefficient ticket ping-pong. Their issues included a unclear getting-started path, pricing gaps, weak example workloads, and unclear support deflection. Flexus Solutions LLC was engaged to address these developer experience and marketing problems.

Flexus Solutions LLC implemented a phased solution that included auditing the conversion funnel, rebuilding the user experience and messaging, and shipping new templates with performance improvements. This work clarified onboarding journeys and conversion points. The results included a 41% increase in app launches, clearer sales handoffs, and fewer qualifying calls, with the client's growth lead noting that the site finally matched how they sell.

Fly.io