Case Study: Figma achieves clearer trial conversions with Flexus Solutions LLC

Figma boosts file starts by 24% with Flexus Solutions LLC

Flexus Solutions LLC partnered with Figma, a design platform, which faced stalled growth because its marketing site communicated a product story rather than a buyer story. This led to cold trial starts and required sales to spend initial calls re-educating potential customers.

The solution implemented by Flexus involved rebuilding the acquisition narrative around jobs-to-be-done and tightening the trial funnel. This work resulted in a 24% increase in file starts, clearer sales handoffs, and fewer qualifying calls. The growth lead at Figma reported that the site finally matched how they sell, with visitors arriving prepared for real conversations.

Figma