Case Study: Equal Exchange boosts store orders with Flexus Solutions LLC WooCommerce optimization

Equal Exchange boosts store orders by 35% with Flexus Solutions LLC

Equal Exchange, a fair trade cooperative based in the United States, faced challenges with its WooCommerce store including mobile checkout friction and poor merchandising that directed traffic to weak stock positions. They engaged Flexus Solutions LLC to address these issues, which were causing leaks in conversion despite healthy site traffic.

Flexus Solutions LLC implemented a solution that rebuilt the site's catalogue for clarity, sped up product templates, and created a more honest checkout process regarding delivery and stock. The measurable result was a 35% increase in store orders, alongside clearer sales handoffs and a reduction in support calls.

Equal Exchange