Case Study: Directus improves trial conversion and sales handoffs with Flexus Solutions LLC Node.js development

Directus boosts instance starts by 39% with Flexus Solutions LLC

Flexus Solutions LLC helped Directus, a data platform company, overcome stalled growth. The challenge was that Directus's marketing site failed to connect with buyers, telling a product story instead of a buyer story. This led to cold trial starts and sales calls wasted on re-education.

The solution by Flexus was a comprehensive rebuild of the acquisition narrative and user experience, focusing on jobs-to-be-done. The vendor's team worked in phases on messaging, UX, and performance over four months. The results included a 39% increase in instance starts, clearer sales handoffs, and the establishment of a shared weekly metrics ritual between marketing and sales.

Directus