Case Study: Craft improves team trials and app-to-web alignment with Flexus Solutions LLC

Craft boosts team trials 39% with Flexus Solutions LLC

The customer, Craft, a UK-based docs app company, faced a challenge where its product store listing and marketing site were disconnected. This led to confusion for new users, as marketing campaigns spiked installs but the in-app experience did not match the retention messaging, resulting in a weak onboarding preview and inconsistently tracked deep links. Flexus Solutions LLC was engaged to address this Android app development and growth issue.

Flexus Solutions implemented a solution that aligned web storytelling with the in-app experience. Their mobile growth pod sequenced research, UX, and release tracking to rebuild messaging, design proof modules, and instrument key events. The results were a 39% increase in team trials, clearer sales handoffs, and the establishment of a shared weekly metrics ritual for marketing and sales.

Craft