Case Study: AppFolio boosts property demos with Flexus Solutions LLC

AppFolio boosts property demos by 32% with Flexus Solutions LLC

Flexus Solutions LLC partnered with AppFolio, a property management company, to address challenges with their real estate website. The primary problems included noisy lead packets that buried key user intent, slow listing templates, vague calls-to-action, a lack of a nurture path, and clumsy mobile lead forms, which collectively hindered conversion.

The solution implemented by Flexus involved clarifying buyer and seller journeys, speeding up templates, and tightening the lead handoff process to the CRM. This work was delivered in four phases over five months. As a result, AppFolio saw a 32% increase in property demos, achieved clearer sales handoffs, and received fewer qualifying calls, with the growth lead noting the site finally matched their sales process.

AppFolio