Case Study: Whitmor achieves greater supply chain visibility and control with Flexport

How Whitmor Optimizes Its Supply Chain and Organizes for Growth

Whitmor, a large private company that sells home organizational products online and through major retailers, needed better visibility and control over its supply chain as it prepared for the next stage of growth. Working with a traditional freight forwarder left the team relying on spreadsheets and email invoices, which limited analytics, decision-making, and the ability to launch new initiatives. Whitmor chose Flexport to help modernize its supply chain operations.

Flexport implemented a centralized platform and support model that consolidated quotes, shipment activity, invoices, documents, and key data in one place. This gave Whitmor easier reporting, analytics, and invoice reconciliation, while freeing the team from transactional work so they could focus on strategy. With Flexport, Whitmor regained decision-making power over its supply chain and was able to optimize against its own KPIs, improving control and positioning supply chain as a strategic asset.

Whitmor

Michael Herndon

Product Development