Case Study: Smartshake improves supply chain visibility and customer experience with Flexport

How Smartshake Improved Supply Chain Visibility and Customer Experience With Flexport

Smartshake, the Sweden-based athletic and lifestyle brand known for shaker cups, water bottles, and other active-living products, was growing quickly but struggling with limited supply chain visibility, complex communications across suppliers and customers, and customs-related delays. The company turned to Flexport and its digital logistics platform to improve order tracking, reduce email back-and-forth, and better support its global e-commerce operations.

With Flexport, Smartshake streamlined onboarding, centralized shipment communication and documentation, and gave customers real-time visibility into order status through shareable tracking links. Flexport also helped with customs brokerage, fiscal representation, landed-cost tracking, and flexible payment options, improving efficiency for both logistics and finance teams. The result was stronger customer trust, faster issue resolution, fewer communication errors, and more efficient shipment handling across Smartshake’s international supply chain.

Smartshake

Niels Lassbo

Head of Accounting