Case Study: Santa Cruz Bicycles achieves real-time supply chain visibility with Flexport

How Santa Cruz Bicycles Jumps Over Freight Hurdles With Flexport

Santa Cruz Bicycles, a California-based maker of high-end mountain bikes, needed a better way to manage procurement and keep production on schedule while sourcing parts from more than 100 suppliers worldwide. As demand grew, the company struggled with slow, email-based shipment updates and limited visibility into parts in transit, making it harder to align teams and meet launch timelines. Flexport helped Santa Cruz replace that fragmented process with a more transparent freight-forwarding and logistics platform.

Using Flexport, Santa Cruz gained real-time tracking, centralized shipment data, and easier collaboration across buying, receiving, finance, and supplier teams. The company switched 100% of its freight business to Flexport, saving time on updates and reducing confusion through instant delay alerts, while also using Flexport reporting and analytics to make more strategic decisions on landed cost and container utilization. Santa Cruz said Flexport provided the visibility and support it needed, effectively eliminating the need for an in-house logistics department.

Santa Cruz Bicycles

Angela Jensen

Buyer