Case Study: Parade achieves record growth and supply chain optimization with Flexport

How Inclusive Underwear Brand Parade Optimized its Supply Chain to Stay Ahead of Demand

Parade, the inclusive direct-to-consumer underwear brand, faced the challenge of keeping up with rapid growth and highly complex global supply chain needs during ongoing shipping disruptions. With products that are seasonal, size-specific, and sourced across multiple countries, Parade needed better visibility and coordination to stay ahead of demand and ensure on-time deliveries. It used Flexport as its freight-forwarding and supply chain partner.

Flexport implemented a streamlined platform and expert support that gave Parade a single source of truth for shipments, supplier communication, insurance claims, carbon offsets, and real-time data. With Flexport, Parade improved cross-functional collaboration, made faster decisions using metrics like cost per unit and units per shipment, and stayed in stock across sizes. The partnership also helped Parade offset 522.56 TCO₂e in carbon emissions through Flexport.org, supporting both growth and sustainability goals.

Parade

Shreya Maddireddy

Head of Logistics and Customer Experience