Case Study: Simple Modern achieves greater supply chain visibility and freight efficiency with Flexport

How Data-Driven Freight Forwarding Revolutionized Simple Modern's Supply Chain

Simple Modern, a leading omnichannel drinkware and CPG company, needed a simpler way to manage increasingly complex international freight as it grew from a small Amazon seller into a multichannel brand. Working with Flexport, and using Flexport’s freight-forwarding platform, the company sought better visibility, fewer shipping uncertainties, and help keeping products moving from suppliers in China to its Oklahoma warehouse and across marketplaces and retail channels.

Flexport implemented a single platform to manage TEUs, customs, delivery, and communications across multiple vendors, giving Simple Modern 24/7 shipment updates and clearer data for decision-making. The result was major scale: annual container volume grew from fewer than 10 TEUs in 2016 to nearly 600 today, helping Simple Modern secure critical inventory, meet demand during peak launches, and reduce logistics friction.

Simple Modern

Lee Graves

Chief Manufacturing and Logistics Officer