Case Study: Greenvale AP maximises budget and boosts consumer insight with FlexMR

Market Leader Maximises Budget with Online Panel

Greenvale AP, a leading UK supplier of fresh potatoes, wanted to move away from costly, project-by-project outsourcing for qual and quant research. Working with FlexMR, the company sought a more cost-effective way to gather consumer insight, improve economies of scale, and bring more research in-house, using a FlexMR online panel and research platform.

FlexMR provided Greenvale AP with an online panel, panel management, and access to tools including Focus GroupMR, NewsMR, Open PollMR, Report CardMR, and ForumMR, along with flexible insight delivery and training. As a result, Greenvale increased research activity dramatically without increasing spend, improved response rates and reliability, and saved money while becoming more responsive to consumer trends and conducting most research internally.

Greenvale AP