Case Study: Ennera Avoids an Unprofitable UK Market Entry with FlexMR Consumer Intelligence

Driving Decisions Through Consumer Intelligence

Ennera, a subsidiary of CAF and a well-established Spanish renewable energy company, worked with FlexMR to assess whether the UK market was worth entering. Using FlexMR’s research platform and tools such as Focus GroupMR, SurveyMR, Quick PollMR, and SmartboardMR, Ennera needed consumer intelligence on attitudes toward micro-generation, personal energy supply, market growth, and pricing and promotion strategy before committing investment.

FlexMR delivered a 12-month, four-stage stage-gate research programme combining qualitative insight with quantitative modelling and market intelligence. The approach helped Ennera refine messaging, understand price sensitivity and regulatory barriers, and make a confident go/no-go decision. As a result, Ennera decided not to enter the UK market, avoiding investment in a market with limited long-term profitability while also gaining insights that improved its broader international operations.

Ennera