Case Study: Specsavers creates a central hub of customer insights with FlexMR

Creating a Central Hub of Customer Insights With Specsavers

Specsavers, the multinational health service brand, wanted to strengthen its customer insights program and speed up decision-making across marketing, product development, and senior leadership. To address this challenge, FlexMR provided the InsightHub platform, used in a panel configuration with tools including SurveyMR and Quick PollMR.

Working with FlexMR, Specsavers built a central hub of customer research and recruited its Specsavers Community members into the panel. The solution supported concept testing, ad testing, copy testing, product satisfaction, and proposition refinement, helping the brand choose stronger campaign and product directions. The impact included clearer decisions for initiatives like the “Don’t Lose the Picture” campaign and more effective balancing of emotional and clinical messaging in its glaucoma marketing.

Specsavers

Sarah Marquis

Customer Insights Manager