Case Study: SkyBet improves responsible gambling experiences with FlexMR

Betting Brand Uses Insight to Encourage Responsible Gambling

SkyBet, the UK’s most popular online sportsbook, needed a flexible, reliable way to support its responsible gambling initiatives and better understand how customers use its services. To meet this challenge, SkyBet worked with FlexMR and its InsightHub research platform, using tools such as SurveyMR, Focus GroupMR, and DiaryMR to generate fast, high-quality insight.

FlexMR provided SkyBet with an agile research setup that let the team run surveys quickly and add qualitative methods when deeper feedback was needed. This helped SkyBet build a customer-informed responsible gambling visualisation tool and make wider improvements to communications and user experience, with measurable impact in the form of a popular profit-and-loss tool and better support for responsible gambling practices.

SkyBet

Frances Clixby

Research Analyst