Case Study: Carlsberg Group achieves global IT visibility and $400K+ first-year cost savings with Flexera IT Asset Management

Brewing better IT visibility for a global beer giant

Carlsberg A/S, the global brewing giant, struggled with limited IT asset visibility that left much of its estate—particularly in Eastern Europe and Asia—untracked. A patchwork of on‑premises inventory and SAP tooling meant procurement and entitlement data were incomplete, budget and license processes were manual and slow, and the company faced planning, financial transparency and compliance risks.

Carlsberg moved to a fully hosted Flexera ITAM solution operated by SoftwareONE, importing publisher contracts and integrating with ServiceNow to centralize inventory and entitlements. Within the first year the company saved more than $400,000 in maintenance, running, support and license costs, cut external resource needs (from six to two), streamlined renewals and contracts to reduce audit risk, and expanded into Flexera One Cloud Cost Optimization for unified on‑prem, SaaS and cloud visibility.

Carlsberg Group

Melanie Nash

Senior Software Contract Manager