Case Study: Leading IT Distributor achieves faster go-to-market and reliable demo labs with Flexential

Offering Real-time Technology Demonstrations to Speed Go-to-market Time

A leading IT distributor that runs customer-facing labs to demonstrate enterprise technology faced aging, disparate facilities that lacked the power, cooling and redundant systems needed to run compute‑intense AI/ML workloads. Those limitations made coordination difficult, put demonstrations at risk of downtime and threatened sales, forcing the company to choose between costly capital investments or partnering with a colocation provider.

The distributor consolidated its U.S. labs into Flexential colocation to avoid upfront capex, leveraging the provider’s modern infrastructure, ample power and cooling (2N UPS, N+1 cooling), project support and uptime guarantees. The migration finished ahead of schedule, enabling uninterrupted proof‑of‑concepts, faster go‑to‑market and ongoing consolidation of other labs—while delivering OpEx cost benefits, enhanced physical security and compliance, and scalable capacity to support growing, complex workloads.