Case Study: Lull reduces FedEx costs and delivery times with FLEXE

Lull Reduces Delivery Times by 51% and FedEx Costs by 30% with FLEXE

Lull, an eCommerce furniture company, faced significant challenges with its fulfillment strategy. Its reliance on manufacturer dropshipping resulted in long delivery times and high costs, limiting its growth and its ability to partner with new vendors. As a nimble startup, Lull needed a flexible and scalable solution without the lengthy contracts and large fees of traditional third-party logistics (3PL) providers. This led them to partner with Flexe and implement its eCommerce Fulfillment service.

By leveraging the Flexe network, Lull strategically placed inventory in four fulfillment centers across North America. This solution drastically shortened the last mile for shipments. The results were substantial: Lull reduced its average delivery times by 51%, from 3.5 to 1.8 days, and cut its FedEx transportation costs by 30%. Furthermore, Flexe provided the flexibility Lull needed to expand its product lines and reinvest resources into marketing and business growth.

Lull

Robert Vaughn

Director of Product Operations