Case Study: Great Clips drives back-to-school traffic with FleishmanHillard

Great Clips boosts back-to-school foot traffic with FleishmanHillard, driving 1.82B earned impressions

Great Clips, the world's largest salon brand, wanted to reinforce its position as the destination for back-to-school haircuts and maintain its growth momentum. They engaged the vendor FleishmanHillard to develop an impactful integrated campaign for this goal.

FleishmanHillard's solution was a campaign headlined by a collaboration with country music and TikTok star Walker Hayes, using his unreleased song "Haircut" as the soundtrack. This initiative successfully made a Great Clips haircut synonymous with first-day-of-school confidence. The results were significant, generating 1.82 billion earned impressions and driving a double-digit percent increase in foot traffic. FleishmanHillard also delivered a substantial year-over-year sales increase and a 2% rise in brand favorability during the campaign.

Great Clips