Case Study: Premier Trailer Leasing increases business wins 30–40% and achieves 99% load accuracy with Spireon’s FleetLocate

National Trailer Rental and Leasing Provider Increases Business Wins by 30-40 percent with Spireon’s Leasing Module

Premier Trailer Leasing, founded in 2005, is a national trailer rental and leasing provider with more than 50,000 trailers and 36+ locations. The company needed highly accurate trailer location data to recover and redeploy assets, but its prior tracking vendor delivered poor accuracy and unstable partnership support, limiting growth and operational efficiency.

After selecting Spireon in 2012, Premier deployed FL Flex devices and the FleetLocate platform with a leasing module and API access, allowing customers to track rented trailers (about 90% opt-in). The leasing offering became a new revenue stream and drove a 30–40% increase in business wins; adding IntelliScan cargo sensors with image retrieval delivers 99% load/empty accuracy, while ongoing Spireon collaboration and custom support improved recovery and fleet visibility.

Premier Trailer Leasing

Ben Polk

Manager of Telematics